What is SEO (Today)?
Google is constantly revamping is algorithm and so SEO is always changing. But essentially, Google learns as much as it can about your website (using its algorithm) so that when someone does a search, it knows how relevant your website is to that person’s search – thus determining where you rank in the results.
What we do, is make sure your website is relevant for the searches that your potential customers use. There are a combination of factors that will positively influence rankings:
- On-site optimization: including URLs, page structure, meta data, etc.
- Content: quality and quantity. Google likes unique content and lots of it.
- Off-site optimization: includes links from other websites and signals from social media.
Why Use Windows VPS for Running SEO Tools?
SEO (Search Engine Optimization) is becoming a basic need to survive in today’s online world. With millions of websites out there, what do you need to do to stand out? SEO is a process with the help of which you can try to improve the search engine ranking of a website. The process consumes a lot of time, efforts, and even money. Windows VPS (Virtual Private Server) is one of the key ingredients you need to improve your SEO.
With the help of Windows VPS, you get to experience a number of benefits which can significantly improve your SEO efforts. Let us have a look at some of the benefits.
- 24×7 Availability
SEO is an ongoing process. It is not that you finish it once and it will continue to improve your rankings all by itself. With the help of Windows VPS, you can rest assured that your SEO tools will run throughout the day and night. Moreover, even if you are not there to physically run the software, the VPS will ensure that the software runs 24×7.
SEO will require you to use multiple tools together and you cannot just rely on a regular server or a Cloud server to deliver the speed you need. This is where a Windows VPS can be helpful. The server will allow you to run several software and tools simultaneously without any disturbance to ensure that you are able to give the best to your SEO campaign.
With so many different tools and software running simultaneously, you will definitely need to automate them as it will be impossible to manage them manually. With Windows VPS, you get to let the server work for you while everything else can be automated to deliver the results that you expect. This can save you a lot of time which you can use on improving and developing other aspects of your website.
Security is a rising concern with increasing cases of hacking and spams on the internet. However, your Windows VPS comes with advanced security features to make sure that all your data is completely secure. While you will surely be required to use the standard security measures, apart from that your server will take care of the safety of all your data, software, and processes.
Another major benefit of using Windows VPS is the fact that it allows you to customize the server the way you want. Unlike standard VPS, Windows VPS allows you to customize the memory, IP, and a lot more. Depending on your requirements, you can easily adjust the server. You will always have full control over the VPS and can also have several, install the OS you like, change passwords, and a do a lot more.
If you are serious about your SEO campaign, there are definitely a number of benefits of using Windows VPS for your SEO tools. With 24×7 availability, better speed, security, scalability, and customization, you will surely be able to manage SEO in a much better and rewarding manner.